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About Us

Join The Body Positive Revolution

Join the Body Positivity Revolution Jewel Toned was created by Rachael McCrary, a lingerie expert who realized her friends had one intimate apparel problem in common - feeling bad and uncomfortable in their shapewear. A better option didn't exist, so she created Jewel Toned. The result? Shapewear that isn't quite underwear, and isn't quite outerwear. Perfect for women who make their own rules.

She inspired her friends, all fashion industry veterans, to leave their corporate jobs. Together they are disrupting the shapewear category. They don’t want women to feel physically or psychologically uncomfortable in their shapewear. In our collection, you will find shapewear that's bold, comfortable, fun and designed to help you create your own style. Whether you wear it to the grocery store, the boardroom or on the red carpet, the goal is to help you feel your most confident.

Our customers are women who aren't afraid of asking for what they want, working hard to get where they're going, or wearing their underwear in public.


You’re not shaped like fruit, you’re shaped like you. Pear? Apple? Neither! Our body shapers are unique and hug your curves softly. We don’t define women by fruits and vegetables. We all have our unique shape and your body shapers should enhance, not hide. Our #1 Best Seller is The Major Mini Dress®. With a built in bra and adjustable straps, it goes with everything and fits size 2-16. You’re not beautiful like everyone else, you’re beautiful like you.


  • We believe when you love your outfit you have a better day.
  • We believe the first thing you put on sets the tone for your day (wear great underwear).
  • We believe women of all shapes and sizes should look in the mirror and like what they see.
  • We believe in simple, beautiful intimate apparel. We don't do bows or major push-up. We're happy if you like that, it's just not why we're here.
  • We stand for equality in the workplace.
  • We work hard and enjoy a well made bourbon cocktail sometimes.
  • We believe in self-expression and that you should define the rules for your closet.
  • We believe Elle Woods and Cher Horowitz are our spirit animals and when we grow up we want to be like Tess McGill.
Shapewear Jewel Toned Lingerie Spanx