Posted by Rachael McCrary
Trina Felber, the CEO of Primal Life Organics, and I met on a program called Business Rockstars. We appreciate their willingness to feature women entrepreneurs. We started chatting frequently about the roller coaster of entrepreneurship. The desire to have a full life, finding fulfillment with work, working out, having girlfriends, a family and pets while finding time to read and stay up on pop culture and even try that hip new restaurant in an attempt to remain relevant. This does not leave much time for sleeping.
We started to support each other when the other felt overwhelmed and celebrate each other’s wins. Through our conversations we decided to share our struggles, tips and journeys with you all. Perhaps we can help one another as women, and we are of course always open to hear stories as well.
I started this company to change the dialogue women have about shapewear. I wanted to create something new, special and different. Not only so they would look prettier on the outside, but so they would feel more beautiful when getting ready. Trina's company and Jewel Toned both are in the business of empowering women both inside and out.
February 22, 2017
Posted by Rachael McCrary
In turbulent times, the world needs us focused and positive.
Rachael, the CEO of Jewel Toned her desk
I was at a formal dinner in Santa Monica the other day. I had the unfortunate luck of being sat next to a gentleman (kind of) who asked me what I did. Here’s how that convo went immediately after the introduction:
Him: What do you do?
Me: I’m a fashion designer. You?
Him: What kind? (ignoring my question)
Me: I own a lingerie company focused
on empowering women.
Him: Why do you think it’s important to empower women?!
Me: *blank stare*
His position was that sexism is women blowing things out of proportion and getting worked up because of their hormones. I calmly illustrated a few examples that myself and colleagues had experienced and that I receive letters from my customers sharing similar instances of imbalance. He eye-rolled me and when his friend happened to come over, he let him know that things were “getting a little dicey” and “you know how women are, tell you later” I was immediately infuriated at this point.
He is entittled to his opinion about sexism. What makes him frightening is his minimization of me as a person because of my gender. He was willing to stir the pot in an inappropriate setting, but not willing to truly engage or hear me. I was upset because if he thought my visible restraint in comments and difference in opinion was “dicey” he hasn’t met a woman who has faced adversity and stepped into her power. This wasn’t the time nor place to get into a heated discussion, so his inappropriateness started there. I realized he was doing the exact thing that he does not see. He doesn’t see it because he’s the problem. When we dismiss someone’s opinion based on assumptions, we’re the problem.
He was considering my opinions frivolous and invalid because “you know how these lady business women are” vibes. I wanted to let him know all my thoughts, which typically go straight from brain to mouth with no filter, but I was raised right and a wedding is not the place. I painfully kept my mouth shut and contemplated it the next day. My conclusion was that we need to create space, breathe and remain focused and positive. We need a safe place to share with other women when this is happening so we aren’t alone. The lesson is to be a haven for other women, and to not reverse discriminate with assumptions about men. We need to really hear each other.
When we get mad, let’s turn that energy into divine feminine power and inspire those around us! All genders, all colors all faiths. Spaciousness creates oneness.
January 27, 2017
Posted by Jewel Toned
Our CEO, Rachael McCrary, was featured on the cover of Her Magazine (cover pictured below). She enjoyed the process of being featured in a publication made by women, featuring women. Rachael became close with Nineveh, the founder of Her and wanted to, in turn, learn about how she started the women-focused read.
What prompted you to start HER?
My background is in broadcast news. After more than a decade in the industry as a news reporter and anchor, I decided to create content focused on empowering women. There were many moments in my career that I felt disempowered as a woman. News can be a grind, and there were many stories I was moved by that didn’t necessarily make the cut on to the airwaves. Topics I wanted to venture into that were too taboo. I saw the digital space as an opportunity for me to create a voice for the stories and ideas I was most passionate about. I lost interest in the old media model, and quickly gained a passion for creating content on my own terms.
You seem to love what you do. Did you always want to have your own magazine? What were you doing before?
I have an adoration for story telling, absolutely. I love talking to people, getting to know their perspectives on life and business and finding out how they were able to achieve success. The truth is I didn’t really know what I wanted to do growing up; I always had a passion for writing but floated through high school, guessing my way into college. I like the arts, fashion, and writing - I am a creative spirit. I first discovered my desire to launch a magazine when I was writing for the school paper in community college. I was the Editor at the time, and I remember distinctly opening up a word document and writing the words PLUM MAGAZINE across the blank page. I highlighted the font, made it bold and changed the color to a dark purple. That’s as far as I got.
From there, I interned at several TV stations in San Francisco and discovered a deep passion for television news reporting. I found my way back to that blank canvas in college, and now I’m pursuing a vision I’ve had for decades.
Before TV, I was a makeup artist and esthetician. Those skills would come in handy later in my career ha!
What surprising influence has your magazine had on your life? Has it promoted you to make any changes that you didn’t anticipate?
It’s taught me how to persevere. It’s taught me to be patient, and that I am not in control of everything. It’s taught me to stand firm in my beliefs, and stand true to who I am. Often times, we bend to make others comfortable or conform so that we don’t rattle or ruffle any feathers. I’ve definitely found my voice and become more fearless in my pursuit. Building a business is not easy; there are so many challenges you have to navigate, unexpected and unwanted surprises - but there’s a lesson at every corner you face and that’s what is so exhilarating.
Who is your dream feature? If you could interview any woman alive for the cover, who would you select and why?
Oh this is TOUGH! I can pick just one? I’ve been working hard on getting Arianna Huffington. I interviewed her about 15 years ago as a college student when she was running for Governor of California; this was right at the start of her HuffPost career. I would love to reinterview her all these years later.
Other women on my list: Hillary Clinton, Michelle Obama, Ivanka Trump
just to name a few…
But besides the A-listers, I am also moved by stories of ‘everyday’ women who are doing extraordinary things. While some of these big names would add so-called star power to our publication, I think there are many women who are not in the limelight whose stories the world needs to hear, and we try to focus on them the most.
What’s your one beauty product you can’t live without?
Just one? Ha. Clearly, I have a tough time picking just one (see above answer). Bronzer. I would normally say lipstick, but bronzer can serve as not only a highlighter for your face, it can double up as a shadow and you can even use it to ‘toast’ your lips.
Jewel Toned is about women promoting positive body messaging to ourselves.
Have you ever worn a body shaper? How did it make you feel? (both traditional shapers and the JT product)
The first time I bought a body shaper was about a year ago (in my mid 30’s) - I thought, “So it’s come to this…”
Body Shaper at the time represented a negative connotation - this meant to have to wear this shaper meant I was not proud of my body or that I had gained a little too much weight. I remember wearing it one evening, and instead of feeling more secure about my shape since it ‘sucked’ everything in, I felt insecure about the fact that I had to wear one!
When JT was introduced to me, it was at a time that I was going through IVF (in 2016) and thanks to hormone shots and being more sedentary than usual, I saw a lot of changes in my body. I remember wearing the JT body shaper on a trip to visit my family over some tights. I threw on a button up jeans top with it and some knee high boots, looked in the mirror and thought wow I look good! It was a much different feeling than your typical body shaper. Now I want one in every color!!!
Do you have a message for our customers as they go into the New Year?
Going through IVF taught me a lot about appreciating my body - the battle it’s been through, and the strength it has to endure. We all have different body types - and I think it’s important not to put down one body type over the other. There are women who are naturally more shapely and that’s beautiful. There are also women who are naturally thinner and that’s beautiful too. It’s really learning to embrace your self at the stage that you’re at right now, and working on improving your overall health. If you focus on health and the way you feel rather than just the image staring back at you in the mirror, then you can begin to have a much healthier relationship with your body. Besides, not all mirrors are created equal.
'A woman's vision is realized the moment she truly believes in the power of her purpose.'
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