June 07, 2017
Posted by Devon Norris
How often have you been told you can’t wear something because of your body? I’ve heard plus-size girls can’t wear cropped tops, girls with big butts can’t wear short shorts, tall girls can’t wear short dresses, etc. WHY?! Who has the right to tell a woman what she can and can’t wear? The answer is NO ONE. No one can tell you what you can and can’t wear because you are in charge of your own body. The only thing that matters is that you feel comfortable in your clothes. If you’re a curvy beauty and you feel sexy in a crop top, then rock it! Don’t let anyone take away your confidence because of dumb rules people have made up.
I am short and curvy, so I often have a hard time finding clothes that flatter my body. When I am seeking inspiration and outfit ideas, I often look to celebrities I admire and see how they dress for their bodies. Here are some ladies that expertly dress their curves who I often draw inspiration from.
Demi and I have almost identical body types so I always follow her style to find different outfits I can wear to flatter my curves. She rocks bodycon dresses, jumpsuits, maxi skirts, trousers, and more. I love how versatile her style is and how she can rock so many different types of clothing.
The queen of long dresses! Although Adele usually sticks to this silhouette, she always looks amazing while accentuating her curves at the same time. Adele isn’t one for showing a lot of skin which is why I am so interested in her style, because she is one of the only celebrities who likes to cover up.
How cute is she?! One thing I love about Jennifer and her style is that she always looks comfortable and confident in what she is wearing. There is nothing more beautiful than that! Jennifer continuously chooses colors that look great on her gorgeous skin tone and silhouettes that make you say “Daaaaaamn!”
Mindy definitely knows what styles flatter her body. She typically sticks to simple silhouettes but she knows which ones look best on her. It’s always nice having a go-to style that you know will always look good on you, which Mindy is an expert at.
So ladies who need help dressing their curves (definitely me!), I hope this helps bring you some inspiration and fashion ideas. Always remember though, NO ONE can tell you what to wear! Only you can tell you what to wear. You're beautiful just the way you are.
May 30, 2017
Posted by Devon Norris
How comfy does this look?! We are all about trends that combine comfort and fashion. Any excuse to wear our pajamas out of the house is a major win for us! Pair a killer pajama-inspired top and pant with our insanely comfortable bralette or bodysuit for a look so amazing you will never want to take it off.
Robes and More Robes
This trend is also focused on comfort so we are all about it! While robes are usually our comfy go-to when we wake up or after a shower, they are now being transformed into a super cool duster coat alternative. Try this trend with our Major Mini Dress for a perfectly comfy and chic look.
Sheer and Clear
We love trends where we can show off our awesome shapewear! Sheer garments allow us to do just that, which is why we are completely obsessing over this trend. Throw a sheer dress over our Major Mini Dress or bodysuit to show off your adorable shapewear while still being totally on-trend.
May 25, 2017
Posted by Devon Norris
Ashley loves rocking a bodysuit
If you haven’t heard of Ashley Graham then you’ve been living under a rock. Ashley is totally revolutionizing the fashion and modeling industries by rocking her naturally amazing body and being proud of her body image. She is the first plus-size model to ever appear on the covers of British and American Vogue, so she’s obvi a huge deal. She also graced the cover of the Sport’s Illustrated 2016 Swimsuit Issue and walked in the Michael Kors F/W 2017 show at NYFW.
She's proud to show off her body shaper dress
We love how Ashley advocates for body positivity and enforces the message of being comfortable in your own skin. She also does an amazing job of dressing for her body type and puts together outfits that we are always in awe over. Ashley is very open about wearing shapewear and says she feels really sexy in it and wears it every day. We love a strong woman who isn’t afraid to love and embrace her awesome shapewear so snaps for Ash!
She is truly an inspiration to all women and I hope she can get more of us to love and accept ourselves for the amazing women that we are! Ashley, you'll be rocking your Major Mini Dress® soonzies I'm sure.
It's great to have healthy goals, but loving the skin we're in, truly has an impact on our day/life/relationships and most importantly, confidence.
A love letter to all of us (repeat after me): I am beautiful today, exactly the way I am.
May 22, 2017
Posted by Devon Norris
Summer is right around the corner and we all know what that means: bikini season. This is a dreaded time for a lot of women, as they are afraid of wearing a bathing suit and ashamed of how they look at the pool. It shouldn't be a scary time though. When it’s 100 degrees in the dead of summer you have every right to throw on a swimsuit and hit the nearest pool or beach, with confidence and most of all, fun!
Pool Rules: It’s super hot. Wear as little as possible. Hailee is in Major Mini Dress In Navy.
While health and fitness goals are always important, we need to stop beating ourselves up for not hitting our weight loss goal by the beginning of summer. You can still rock a bikini even if you didn’t lose the anticipated 10 pounds! We need to learn to be comfortable with our bodies and stop judging other women for how they look in a bikini. We should be going up to every girl saying “you look amazing!” and “yaaaas rock that bikini!” Imagine how much more confident everyone would feel at the pool if even one girl said that to her. We need to start complimenting and empowering each other instead of picking apart every flaw and judging based on appearances.
Throw this bodysuit on over your bikini with some cutoffs before you head to the beach, and then pair it with a cute skirt to take you from the beach to the bar.
Bathing suits and underwear are usually when women feel most vulnerable, because so much of your body is exposed. The human body is a beautiful thing and something everyone has, so why are we so scared to show it? This summer let’s change the way we think about swimsuits and exposing our bodies to the public. Walk on to the beach like it’s a runway and you are showing off your gorgeous body to the world!
February 22, 2017
Posted by Rachael McCrary
In turbulent times, the world needs us focused and positive.
Rachael, the CEO of Jewel Toned her desk
I was at a formal dinner in Santa Monica the other day. I had the unfortunate luck of being sat next to a gentleman (kind of) who asked me what I did. Here’s how that convo went immediately after the introduction:
Him: What do you do?
Me: I’m a fashion designer. You?
Him: What kind? (ignoring my question)
Me: I own a lingerie company focused
on empowering women.
Him: Why do you think it’s important to empower women?!
Me: *blank stare*
His position was that sexism is women blowing things out of proportion and getting worked up because of their hormones. I calmly illustrated a few examples that myself and colleagues had experienced and that I receive letters from my customers sharing similar instances of imbalance. He eye-rolled me and when his friend happened to come over, he let him know that things were “getting a little dicey” and “you know how women are, tell you later” I was immediately infuriated at this point.
He is entittled to his opinion about sexism. What makes him frightening is his minimization of me as a person because of my gender. He was willing to stir the pot in an inappropriate setting, but not willing to truly engage or hear me. I was upset because if he thought my visible restraint in comments and difference in opinion was “dicey” he hasn’t met a woman who has faced adversity and stepped into her power. This wasn’t the time nor place to get into a heated discussion, so his inappropriateness started there. I realized he was doing the exact thing that he does not see. He doesn’t see it because he’s the problem. When we dismiss someone’s opinion based on assumptions, we’re the problem.
He was considering my opinions frivolous and invalid because “you know how these lady business women are” vibes. I wanted to let him know all my thoughts, which typically go straight from brain to mouth with no filter, but I was raised right and a wedding is not the place. I painfully kept my mouth shut and contemplated it the next day. My conclusion was that we need to create space, breathe and remain focused and positive. We need a safe place to share with other women when this is happening so we aren’t alone. The lesson is to be a haven for other women, and to not reverse discriminate with assumptions about men. We need to really hear each other.
When we get mad, let’s turn that energy into divine feminine power and inspire those around us! All genders, all colors all faiths. Spaciousness creates oneness.
January 27, 2017
Posted by Jewel Toned
Our CEO, Rachael McCrary, was featured on the cover of Her Magazine (cover pictured below). She enjoyed the process of being featured in a publication made by women, featuring women. Rachael became close with Nineveh, the founder of Her and wanted to, in turn, learn about how she started the women-focused read.
What prompted you to start HER?
My background is in broadcast news. After more than a decade in the industry as a news reporter and anchor, I decided to create content focused on empowering women. There were many moments in my career that I felt disempowered as a woman. News can be a grind, and there were many stories I was moved by that didn’t necessarily make the cut on to the airwaves. Topics I wanted to venture into that were too taboo. I saw the digital space as an opportunity for me to create a voice for the stories and ideas I was most passionate about. I lost interest in the old media model, and quickly gained a passion for creating content on my own terms.
You seem to love what you do. Did you always want to have your own magazine? What were you doing before?
I have an adoration for story telling, absolutely. I love talking to people, getting to know their perspectives on life and business and finding out how they were able to achieve success. The truth is I didn’t really know what I wanted to do growing up; I always had a passion for writing but floated through high school, guessing my way into college. I like the arts, fashion, and writing - I am a creative spirit. I first discovered my desire to launch a magazine when I was writing for the school paper in community college. I was the Editor at the time, and I remember distinctly opening up a word document and writing the words PLUM MAGAZINE across the blank page. I highlighted the font, made it bold and changed the color to a dark purple. That’s as far as I got.
From there, I interned at several TV stations in San Francisco and discovered a deep passion for television news reporting. I found my way back to that blank canvas in college, and now I’m pursuing a vision I’ve had for decades.
Before TV, I was a makeup artist and esthetician. Those skills would come in handy later in my career ha!
What surprising influence has your magazine had on your life? Has it promoted you to make any changes that you didn’t anticipate?
It’s taught me how to persevere. It’s taught me to be patient, and that I am not in control of everything. It’s taught me to stand firm in my beliefs, and stand true to who I am. Often times, we bend to make others comfortable or conform so that we don’t rattle or ruffle any feathers. I’ve definitely found my voice and become more fearless in my pursuit. Building a business is not easy; there are so many challenges you have to navigate, unexpected and unwanted surprises - but there’s a lesson at every corner you face and that’s what is so exhilarating.
Who is your dream feature? If you could interview any woman alive for the cover, who would you select and why?
Oh this is TOUGH! I can pick just one? I’ve been working hard on getting Arianna Huffington. I interviewed her about 15 years ago as a college student when she was running for Governor of California; this was right at the start of her HuffPost career. I would love to reinterview her all these years later.
Other women on my list: Hillary Clinton, Michelle Obama, Ivanka Trump
just to name a few…
But besides the A-listers, I am also moved by stories of ‘everyday’ women who are doing extraordinary things. While some of these big names would add so-called star power to our publication, I think there are many women who are not in the limelight whose stories the world needs to hear, and we try to focus on them the most.
What’s your one beauty product you can’t live without?
Just one? Ha. Clearly, I have a tough time picking just one (see above answer). Bronzer. I would normally say lipstick, but bronzer can serve as not only a highlighter for your face, it can double up as a shadow and you can even use it to ‘toast’ your lips.
Jewel Toned is about women promoting positive body messaging to ourselves.
Have you ever worn a body shaper? How did it make you feel? (both traditional shapers and the JT product)
The first time I bought a body shaper was about a year ago (in my mid 30’s) - I thought, “So it’s come to this…”
Body Shaper at the time represented a negative connotation - this meant to have to wear this shaper meant I was not proud of my body or that I had gained a little too much weight. I remember wearing it one evening, and instead of feeling more secure about my shape since it ‘sucked’ everything in, I felt insecure about the fact that I had to wear one!
When JT was introduced to me, it was at a time that I was going through IVF (in 2016) and thanks to hormone shots and being more sedentary than usual, I saw a lot of changes in my body. I remember wearing the JT body shaper on a trip to visit my family over some tights. I threw on a button up jeans top with it and some knee high boots, looked in the mirror and thought wow I look good! It was a much different feeling than your typical body shaper. Now I want one in every color!!!
Do you have a message for our customers as they go into the New Year?
Going through IVF taught me a lot about appreciating my body - the battle it’s been through, and the strength it has to endure. We all have different body types - and I think it’s important not to put down one body type over the other. There are women who are naturally more shapely and that’s beautiful. There are also women who are naturally thinner and that’s beautiful too. It’s really learning to embrace your self at the stage that you’re at right now, and working on improving your overall health. If you focus on health and the way you feel rather than just the image staring back at you in the mirror, then you can begin to have a much healthier relationship with your body. Besides, not all mirrors are created equal.
'A woman's vision is realized the moment she truly believes in the power of her purpose.'
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