May 25, 2017
Posted by Devon Norris
Ashley loves rocking a bodysuit
If you haven’t heard of Ashley Graham then you’ve been living under a rock. Ashley is totally revolutionizing the fashion and modeling industries by rocking her naturally amazing body and being proud of her body image. She is the first plus-size model to ever appear on the covers of British and American Vogue, so she’s obvi a huge deal. She also graced the cover of the Sport’s Illustrated 2016 Swimsuit Issue and walked in the Michael Kors F/W 2017 show at NYFW.
She's proud to show off her body shaper dress
We love how Ashley advocates for body positivity and enforces the message of being comfortable in your own skin. She also does an amazing job of dressing for her body type and puts together outfits that we are always in awe over. Ashley is very open about wearing shapewear and says she feels really sexy in it and wears it every day. We love a strong woman who isn’t afraid to love and embrace her awesome shapewear so snaps for Ash!
She is truly an inspiration to all women and I hope she can get more of us to love and accept ourselves for the amazing women that we are! Ashley, you'll be rocking your Major Mini Dress® soonzies I'm sure.
It's great to have healthy goals, but loving the skin we're in, truly has an impact on our day/life/relationships and most importantly, confidence.
A love letter to all of us (repeat after me): I am beautiful today, exactly the way I am.
May 22, 2017
Posted by Devon Norris
Summer is right around the corner and we all know what that means: bikini season. This is a dreaded time for a lot of women, as they are afraid of wearing a bathing suit and ashamed of how they look at the pool. It shouldn't be a scary time though. When it’s 100 degrees in the dead of summer you have every right to throw on a swimsuit and hit the nearest pool or beach, with confidence and most of all, fun!
Pool Rules: It’s super hot. Wear as little as possible. Hailee is in Major Mini Dress In Navy.
While health and fitness goals are always important, we need to stop beating ourselves up for not hitting our weight loss goal by the beginning of summer. You can still rock a bikini even if you didn’t lose the anticipated 10 pounds! We need to learn to be comfortable with our bodies and stop judging other women for how they look in a bikini. We should be going up to every girl saying “you look amazing!” and “yaaaas rock that bikini!” Imagine how much more confident everyone would feel at the pool if even one girl said that to her. We need to start complimenting and empowering each other instead of picking apart every flaw and judging based on appearances.
Throw this bodysuit on over your bikini with some cutoffs before you head to the beach, and then pair it with a cute skirt to take you from the beach to the bar.
Bathing suits and underwear are usually when women feel most vulnerable, because so much of your body is exposed. The human body is a beautiful thing and something everyone has, so why are we so scared to show it? This summer let’s change the way we think about swimsuits and exposing our bodies to the public. Walk on to the beach like it’s a runway and you are showing off your gorgeous body to the world!
February 22, 2017
Posted by Rachael McCrary
In turbulent times, the world needs us focused and positive.
Rachael, the CEO of Jewel Toned her desk
I was at a formal dinner in Santa Monica the other day. I had the unfortunate luck of being sat next to a gentleman (kind of) who asked me what I did. Here’s how that convo went immediately after the introduction:
Him: What do you do?
Me: I’m a fashion designer. You?
Him: What kind? (ignoring my question)
Me: I own a lingerie company focused
on empowering women.
Him: Why do you think it’s important to empower women?!
Me: *blank stare*
His position was that sexism is women blowing things out of proportion and getting worked up because of their hormones. I calmly illustrated a few examples that myself and colleagues had experienced and that I receive letters from my customers sharing similar instances of imbalance. He eye-rolled me and when his friend happened to come over, he let him know that things were “getting a little dicey” and “you know how women are, tell you later” I was immediately infuriated at this point.
He is entittled to his opinion about sexism. What makes him frightening is his minimization of me as a person because of my gender. He was willing to stir the pot in an inappropriate setting, but not willing to truly engage or hear me. I was upset because if he thought my visible restraint in comments and difference in opinion was “dicey” he hasn’t met a woman who has faced adversity and stepped into her power. This wasn’t the time nor place to get into a heated discussion, so his inappropriateness started there. I realized he was doing the exact thing that he does not see. He doesn’t see it because he’s the problem. When we dismiss someone’s opinion based on assumptions, we’re the problem.
He was considering my opinions frivolous and invalid because “you know how these lady business women are” vibes. I wanted to let him know all my thoughts, which typically go straight from brain to mouth with no filter, but I was raised right and a wedding is not the place. I painfully kept my mouth shut and contemplated it the next day. My conclusion was that we need to create space, breathe and remain focused and positive. We need a safe place to share with other women when this is happening so we aren’t alone. The lesson is to be a haven for other women, and to not reverse discriminate with assumptions about men. We need to really hear each other.
When we get mad, let’s turn that energy into divine feminine power and inspire those around us! All genders, all colors all faiths. Spaciousness creates oneness.
January 27, 2017
Posted by Jewel Toned
Our CEO, Rachael McCrary, was featured on the cover of Her Magazine (cover pictured below). She enjoyed the process of being featured in a publication made by women, featuring women. Rachael became close with Nineveh, the founder of Her and wanted to, in turn, learn about how she started the women-focused read.
What prompted you to start HER?
My background is in broadcast news. After more than a decade in the industry as a news reporter and anchor, I decided to create content focused on empowering women. There were many moments in my career that I felt disempowered as a woman. News can be a grind, and there were many stories I was moved by that didn’t necessarily make the cut on to the airwaves. Topics I wanted to venture into that were too taboo. I saw the digital space as an opportunity for me to create a voice for the stories and ideas I was most passionate about. I lost interest in the old media model, and quickly gained a passion for creating content on my own terms.
You seem to love what you do. Did you always want to have your own magazine? What were you doing before?
I have an adoration for story telling, absolutely. I love talking to people, getting to know their perspectives on life and business and finding out how they were able to achieve success. The truth is I didn’t really know what I wanted to do growing up; I always had a passion for writing but floated through high school, guessing my way into college. I like the arts, fashion, and writing - I am a creative spirit. I first discovered my desire to launch a magazine when I was writing for the school paper in community college. I was the Editor at the time, and I remember distinctly opening up a word document and writing the words PLUM MAGAZINE across the blank page. I highlighted the font, made it bold and changed the color to a dark purple. That’s as far as I got.
From there, I interned at several TV stations in San Francisco and discovered a deep passion for television news reporting. I found my way back to that blank canvas in college, and now I’m pursuing a vision I’ve had for decades.
Before TV, I was a makeup artist and esthetician. Those skills would come in handy later in my career ha!
What surprising influence has your magazine had on your life? Has it promoted you to make any changes that you didn’t anticipate?
It’s taught me how to persevere. It’s taught me to be patient, and that I am not in control of everything. It’s taught me to stand firm in my beliefs, and stand true to who I am. Often times, we bend to make others comfortable or conform so that we don’t rattle or ruffle any feathers. I’ve definitely found my voice and become more fearless in my pursuit. Building a business is not easy; there are so many challenges you have to navigate, unexpected and unwanted surprises - but there’s a lesson at every corner you face and that’s what is so exhilarating.
Who is your dream feature? If you could interview any woman alive for the cover, who would you select and why?
Oh this is TOUGH! I can pick just one? I’ve been working hard on getting Arianna Huffington. I interviewed her about 15 years ago as a college student when she was running for Governor of California; this was right at the start of her HuffPost career. I would love to reinterview her all these years later.
Other women on my list: Hillary Clinton, Michelle Obama, Ivanka Trump
just to name a few…
But besides the A-listers, I am also moved by stories of ‘everyday’ women who are doing extraordinary things. While some of these big names would add so-called star power to our publication, I think there are many women who are not in the limelight whose stories the world needs to hear, and we try to focus on them the most.
What’s your one beauty product you can’t live without?
Just one? Ha. Clearly, I have a tough time picking just one (see above answer). Bronzer. I would normally say lipstick, but bronzer can serve as not only a highlighter for your face, it can double up as a shadow and you can even use it to ‘toast’ your lips.
Jewel Toned is about women promoting positive body messaging to ourselves.
Have you ever worn a body shaper? How did it make you feel? (both traditional shapers and the JT product)
The first time I bought a body shaper was about a year ago (in my mid 30’s) - I thought, “So it’s come to this…”
Body Shaper at the time represented a negative connotation - this meant to have to wear this shaper meant I was not proud of my body or that I had gained a little too much weight. I remember wearing it one evening, and instead of feeling more secure about my shape since it ‘sucked’ everything in, I felt insecure about the fact that I had to wear one!
When JT was introduced to me, it was at a time that I was going through IVF (in 2016) and thanks to hormone shots and being more sedentary than usual, I saw a lot of changes in my body. I remember wearing the JT body shaper on a trip to visit my family over some tights. I threw on a button up jeans top with it and some knee high boots, looked in the mirror and thought wow I look good! It was a much different feeling than your typical body shaper. Now I want one in every color!!!
Do you have a message for our customers as they go into the New Year?
Going through IVF taught me a lot about appreciating my body - the battle it’s been through, and the strength it has to endure. We all have different body types - and I think it’s important not to put down one body type over the other. There are women who are naturally more shapely and that’s beautiful. There are also women who are naturally thinner and that’s beautiful too. It’s really learning to embrace your self at the stage that you’re at right now, and working on improving your overall health. If you focus on health and the way you feel rather than just the image staring back at you in the mirror, then you can begin to have a much healthier relationship with your body. Besides, not all mirrors are created equal.
'A woman's vision is realized the moment she truly believes in the power of her purpose.'
January 04, 2017
Posted by Rachael McCrary
There could be no better introduction to 2017 than to be featured in Oprah Magazine, and that's just what happened.
Our Major Mini Dress® is happily featured in all 6 colors for the January 2017 issue. With a built in bra, light smoothing and the look and feel of a mini dress, you will be date night ready!
Oprah says to live big, and that's exactly what we intend to do! Living big means to live every day with knowing we're in the right place, yet observing areas where we can improve. A good exercise, is to ask ourselves: What do I want? What do I need? What do I have to give? Write it all down and read it first thing in the morning. The answers may help us to observe what we can let go of, where we can help and how we can experience more joy.
Now that we're working on our minds, let's take a look at our bodies. Let's be conscious of the inner monologues we say to ourselves and choose our words with care. My older women friends often tell me that 20 years ago I would pine for the body I have today. I like to think of that often. I think it's good for us to know that while we should maintain healthy bodies and keep healthy goals, we should also love the body we have today. One day we just might pine for it!
In our office of Jewel Toned babes, we all went on a rampage to toss out our old undies or anything that was not cute, especially body shapers. We believe shapewear should be beautiful and underwear should be comfortable. For these reasons, we're offering all of our readers 30% off with the code: NEW17 http://shopjeweltoned.com/collections/shop
Now move forward and Tinder on with a positive attitude, calm mind and cute undies!
Happy New Year, Babes.
-The Jewel Toned Team
October 04, 2016
Posted by Rachael McCrary
As the CEO of a shapewear company, I receive a lot of messages from women about getting ready, which for many women, includes body shapers. It’s interesting how common it is to wear them, yet most women hide it. Perhaps we tell our best girlfriend, but no significant others, colleagues or other friends. Some feel comfy with asking for a shaper when shopping in a boutique and some don’t.
Why is that? We talk about push-up bras freely. I’m not suggesting we should run around telling everyone our secrets at all, but if it’s purposefully hidden, this could cause shame stress. Shame stress is a type of stress that’s so common we don’t even notice it. Bringing awareness to it can help us tune in to the negative dialog we’re saying to ourselves, that over time can hurt self-esteem.
What are you saying to yourself? Some common things I hear:
“I need to cover that up.”
“I hope no one sees me without shapewear.”
“If I just lost 5 more pounds.”
“I’ll start a diet tomorrow so I don’t need these things.”
“I can’t believe I have to wear something I can’t breathe in.”
“I’m getting older.”
“I’m getting fat.”
I also get lectures on why they DON’T NEED it which is sometimes just as profound.
“I go to the gym so I don’t need shapewear.”
“Oh I don’t need that.”
“I hope I never need that.”
In reality, shapewear is the modern day corset and should be beautiful. Great fashion starts with the right foundation. Some styles of today require a foundation garment because they are tight, sheer, lace, crochet, laser cut, deep scoop or baggy.
Shaping the silhouette has been around since the 1500s, so why stop now when we have the most curve-conscious styles ever? Let's notice what we're saying to ourselves, learn to catch it it's tracks and replace it with a more suitable mantra: I am beautiful. My body takes me through my life that I love and I embrace how gorgeous I am today.
Embrace it, shape it and shake it! You are beautiful today….just the way you are.
Rachael is the CEO of Jewel Toned, a fashion industry veteran, lingerie expert and life coach. Have comments about this or a story to share? Send her a note at: email@example.com
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