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Techweek LA: The Jewel Toned Journey

CEO and Founder Rachael McCrary and the Jewel Toned team hold many things close to our hearts: sushi, champagne, shapewear and of course Techweek . 

From pitch competitions, to creating investor relationships, and seeing some of the freshest new ‪#‎tech‬ ideas, Techweek has supported the Jewel Toned brand from Day #1.

Back in 2014, Rachael McCrary pitched Jewel Toned at the Techweek Los Angeles competition.

“I decided that pitch competitions were a good way to get exposure for someone like me who doesn’t have a finance background,” McCrary, Jewel Toned founder and CEO, said during a phone interview. But “I met my lead investor that day on the pier . . . we ended up raising $1 million seed round from that experience.”

Excerpt from Techweek: Launch Competition Success Stories: Jewel Toned

Techweek LA Jewel Toned Shapewear

With over 16 years experience in the lingerie industry, Rachael paved the way for women's fashion designers standing out in the tech industry. Jewel Toned, a lingerie and shapewear brand, was built on creating cute, comfortable bodyshapers that celebrate your shape, not hide behind it. The Jewel Toned products offer figure forming hold while being able to show off (not hidden under your clothing like Spanx) curves.

Fast forward to 2015, Jewel Toned is now a successful ecommerce brand sold online and in stores nationwide. 

Needless to say, here at Jewel Toned we thank Techweek from the bottom of our hearts. Not only for the endless support, but for the great articles sharing the Jewel Toned story.

Until next Techweek.....

Techweek LA Jewel Toned Shapewear

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Kristi S
Kristi S

Author



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