February 22, 2017
Posted by Rachael McCrary
In turbulent times, the world needs us focused and positive.
Rachael, the CEO of Jewel Toned her desk
I was at a formal dinner in Santa Monica the other day. I had the unfortunate luck of being sat next to a gentleman (kind of) who asked me what I did. Here’s how that convo went immediately after the introduction:
Him: What do you do?
Me: I’m a fashion designer. You?
Him: What kind? (ignoring my question)
Me: I own a lingerie company focused
on empowering women.
Him: Why do you think it’s important to empower women?!
Me: *blank stare*
His position was that sexism is women blowing things out of proportion and getting worked up because of their hormones. I calmly illustrated a few examples that myself and colleagues had experienced and that I receive letters from my customers sharing similar instances of imbalance. He eye-rolled me and when his friend happened to come over, he let him know that things were “getting a little dicey” and “you know how women are, tell you later” I was immediately infuriated at this point.
He is entittled to his opinion about sexism. What makes him frightening is his minimization of me as a person because of my gender. He was willing to stir the pot in an inappropriate setting, but not willing to truly engage or hear me. I was upset because if he thought my visible restraint in comments and difference in opinion was “dicey” he hasn’t met a woman who has faced adversity and stepped into her power. This wasn’t the time nor place to get into a heated discussion, so his inappropriateness started there. I realized he was doing the exact thing that he does not see. He doesn’t see it because he’s the problem. When we dismiss someone’s opinion based on assumptions, we’re the problem.
He was considering my opinions frivolous and invalid because “you know how these lady business women are” vibes. I wanted to let him know all my thoughts, which typically go straight from brain to mouth with no filter, but I was raised right and a wedding is not the place. I painfully kept my mouth shut and contemplated it the next day. My conclusion was that we need to create space, breathe and remain focused and positive. We need a safe place to share with other women when this is happening so we aren’t alone. The lesson is to be a haven for other women, and to not reverse discriminate with assumptions about men. We need to really hear each other.
When we get mad, let’s turn that energy into divine feminine power and inspire those around us! All genders, all colors all faiths. Spaciousness creates oneness.
January 27, 2017
Posted by Jewel Toned
Our CEO, Rachael McCrary, was featured on the cover of Her Magazine (cover pictured below). She enjoyed the process of being featured in a publication made by women, featuring women. Rachael became close with Nineveh, the founder of Her and wanted to, in turn, learn about how she started the women-focused read.
What prompted you to start HER?
My background is in broadcast news. After more than a decade in the industry as a news reporter and anchor, I decided to create content focused on empowering women. There were many moments in my career that I felt disempowered as a woman. News can be a grind, and there were many stories I was moved by that didn’t necessarily make the cut on to the airwaves. Topics I wanted to venture into that were too taboo. I saw the digital space as an opportunity for me to create a voice for the stories and ideas I was most passionate about. I lost interest in the old media model, and quickly gained a passion for creating content on my own terms.
You seem to love what you do. Did you always want to have your own magazine? What were you doing before?
I have an adoration for story telling, absolutely. I love talking to people, getting to know their perspectives on life and business and finding out how they were able to achieve success. The truth is I didn’t really know what I wanted to do growing up; I always had a passion for writing but floated through high school, guessing my way into college. I like the arts, fashion, and writing - I am a creative spirit. I first discovered my desire to launch a magazine when I was writing for the school paper in community college. I was the Editor at the time, and I remember distinctly opening up a word document and writing the words PLUM MAGAZINE across the blank page. I highlighted the font, made it bold and changed the color to a dark purple. That’s as far as I got.
From there, I interned at several TV stations in San Francisco and discovered a deep passion for television news reporting. I found my way back to that blank canvas in college, and now I’m pursuing a vision I’ve had for decades.
Before TV, I was a makeup artist and esthetician. Those skills would come in handy later in my career ha!
What surprising influence has your magazine had on your life? Has it promoted you to make any changes that you didn’t anticipate?
It’s taught me how to persevere. It’s taught me to be patient, and that I am not in control of everything. It’s taught me to stand firm in my beliefs, and stand true to who I am. Often times, we bend to make others comfortable or conform so that we don’t rattle or ruffle any feathers. I’ve definitely found my voice and become more fearless in my pursuit. Building a business is not easy; there are so many challenges you have to navigate, unexpected and unwanted surprises - but there’s a lesson at every corner you face and that’s what is so exhilarating.
Who is your dream feature? If you could interview any woman alive for the cover, who would you select and why?
Oh this is TOUGH! I can pick just one? I’ve been working hard on getting Arianna Huffington. I interviewed her about 15 years ago as a college student when she was running for Governor of California; this was right at the start of her HuffPost career. I would love to reinterview her all these years later.
Other women on my list: Hillary Clinton, Michelle Obama, Ivanka Trump
just to name a few…
But besides the A-listers, I am also moved by stories of ‘everyday’ women who are doing extraordinary things. While some of these big names would add so-called star power to our publication, I think there are many women who are not in the limelight whose stories the world needs to hear, and we try to focus on them the most.
What’s your one beauty product you can’t live without?
Just one? Ha. Clearly, I have a tough time picking just one (see above answer). Bronzer. I would normally say lipstick, but bronzer can serve as not only a highlighter for your face, it can double up as a shadow and you can even use it to ‘toast’ your lips.
Jewel Toned is about women promoting positive body messaging to ourselves.
Have you ever worn a body shaper? How did it make you feel? (both traditional shapers and the JT product)
The first time I bought a body shaper was about a year ago (in my mid 30’s) - I thought, “So it’s come to this…”
Body Shaper at the time represented a negative connotation - this meant to have to wear this shaper meant I was not proud of my body or that I had gained a little too much weight. I remember wearing it one evening, and instead of feeling more secure about my shape since it ‘sucked’ everything in, I felt insecure about the fact that I had to wear one!
When JT was introduced to me, it was at a time that I was going through IVF (in 2016) and thanks to hormone shots and being more sedentary than usual, I saw a lot of changes in my body. I remember wearing the JT body shaper on a trip to visit my family over some tights. I threw on a button up jeans top with it and some knee high boots, looked in the mirror and thought wow I look good! It was a much different feeling than your typical body shaper. Now I want one in every color!!!
Do you have a message for our customers as they go into the New Year?
Going through IVF taught me a lot about appreciating my body - the battle it’s been through, and the strength it has to endure. We all have different body types - and I think it’s important not to put down one body type over the other. There are women who are naturally more shapely and that’s beautiful. There are also women who are naturally thinner and that’s beautiful too. It’s really learning to embrace your self at the stage that you’re at right now, and working on improving your overall health. If you focus on health and the way you feel rather than just the image staring back at you in the mirror, then you can begin to have a much healthier relationship with your body. Besides, not all mirrors are created equal.
'A woman's vision is realized the moment she truly believes in the power of her purpose.'
January 04, 2017
Posted by Rachael McCrary
There could be no better introduction to 2017 than to be featured in Oprah Magazine, and that's just what happened.
Our Major Mini Dress® is happily featured in all 6 colors for the January 2017 issue. With a built in bra, light smoothing and the look and feel of a mini dress, you will be date night ready!
Oprah says to live big, and that's exactly what we intend to do! Living big means to live every day with knowing we're in the right place, yet observing areas where we can improve. A good exercise, is to ask ourselves: What do I want? What do I need? What do I have to give? Write it all down and read it first thing in the morning. The answers may help us to observe what we can let go of, where we can help and how we can experience more joy.
Now that we're working on our minds, let's take a look at our bodies. Let's be conscious of the inner monologues we say to ourselves and choose our words with care. My older women friends often tell me that 20 years ago I would pine for the body I have today. I like to think of that often. I think it's good for us to know that while we should maintain healthy bodies and keep healthy goals, we should also love the body we have today. One day we just might pine for it!
In our office of Jewel Toned babes, we all went on a rampage to toss out our old undies or anything that was not cute, especially body shapers. We believe shapewear should be beautiful and underwear should be comfortable. For these reasons, we're offering all of our readers 30% off with the code: NEW17 http://shopjeweltoned.com/collections/shop
Now move forward and Tinder on with a positive attitude, calm mind and cute undies!
Happy New Year, Babes.
-The Jewel Toned Team
October 04, 2016
Posted by Rachael McCrary
As the CEO of a shapewear company, I receive a lot of messages from women about getting ready, which for many women, includes body shapers. It’s interesting how common it is to wear them, yet most women hide it. Perhaps we tell our best girlfriend, but no significant others, colleagues or other friends. Some feel comfy with asking for a shaper when shopping in a boutique and some don’t.
Why is that? We talk about push-up bras freely. I’m not suggesting we should run around telling everyone our secrets at all, but if it’s purposefully hidden, this could cause shame stress. Shame stress is a type of stress that’s so common we don’t even notice it. Bringing awareness to it can help us tune in to the negative dialog we’re saying to ourselves, that over time can hurt self-esteem.
What are you saying to yourself? Some common things I hear:
“I need to cover that up.”
“I hope no one sees me without shapewear.”
“If I just lost 5 more pounds.”
“I’ll start a diet tomorrow so I don’t need these things.”
“I can’t believe I have to wear something I can’t breathe in.”
“I’m getting older.”
“I’m getting fat.”
I also get lectures on why they DON’T NEED it which is sometimes just as profound.
“I go to the gym so I don’t need shapewear.”
“Oh I don’t need that.”
“I hope I never need that.”
In reality, shapewear is the modern day corset and should be beautiful. Great fashion starts with the right foundation. Some styles of today require a foundation garment because they are tight, sheer, lace, crochet, laser cut, deep scoop or baggy.
Shaping the silhouette has been around since the 1500s, so why stop now when we have the most curve-conscious styles ever? Let's notice what we're saying to ourselves, learn to catch it it's tracks and replace it with a more suitable mantra: I am beautiful. My body takes me through my life that I love and I embrace how gorgeous I am today.
Embrace it, shape it and shake it! You are beautiful today….just the way you are.
Rachael is the CEO of Jewel Toned, a fashion industry veteran, lingerie expert and life coach. Have comments about this or a story to share? Send her a note at: email@example.com
September 02, 2016
Posted by Rachael McCrary
Ever get back to school FOMO? It’s a billion degrees in LA, but our office is craving sweater weather, mostly because we miss the end of August of years past, when we would go back to school shopping. Ahhh the smell of those colored erasers!
Despire bread not being allowed in the state of California, we manage to sneak
it in. We confess we enjoy a good PB&J and our lounge goals include pizza.
Stuff our design dept is into right now:
To celebrate you, and to make sure you are always wearing cute undies
(even if you’re going back to work)
use the code: FOMO for 25% off
so there is no fear of missing out on plenty of undies.
Love, -The JT Team
August 22, 2016
Posted by Rachael McCrary
As a life-long entrepreneur, people often share their ideas with me. I truly love hearing them, and it never gets old. I believe that when we all do what we love, the community is more harmonious and everyone thrives. When we cease to see a job as a means to a paycheck, but instead as an opportunity to be wildly fulfilled, we get to a place where we can experience joy every day -- not just when we’re on vacation. Entrepreneurship is a great way to create your own rules for your life while receiving an income. What could be better? However, freedom needs to be joined with discipline in order to thrive. Here are some guidelines I’ve noticed consistently within successful entrepreneurs I’ve met and gotten to know.
That thing you want -- whether it’s money, power, notoriety, revenge or to be in Forbes -- is not going to happen for a while. In fact, you’ll probably experience the opposite for a while. Less money, less free time, less partying and not much recognition will be in your future until a sequence of milestones are hit. You know when you don’t want to go to the gym, but you know you’ll feel awesome afterwards? It’s like the 3-year version of that.
Tattoo Rules Apply
Is your idea an inside joke, a trend or something that comes to mind ONLY when you’re having too much, um....fun on Saturday night? Then it’s probably not a great thing to get tattooed...or reason enough to quit your day job. Do you consistently think of it right when you wake up and just before you sleep and have been falling in love with the concept for the last six months? Do you find yourself sharing your concept with people and it prompting thought and conversation? Then maybe it would make a sweet tattoo and/or a great company.
You Don’t Require The Buddy System
Do you never make it to the gym without a buddy or trainer? Some people work best with cooperative or outside motivation and that’s ok. However, if self-discipline is an issue, you may find it hard to be a full-time entrepreneur. It takes constant diligence and, even if you have co-founders, they won’t be around all the time. While ADHD is a common founder trait, this needs to translate to multi-tasking, not procrastination. Being self-motivated is crucial.
You Think Balance Is For Seesaws
It was advised to me early on that investors don’t like founders that have balance.
I quickly learned why. It’s not that anyone is cracking the whip, it’s that doing something really, really great that other people are also trying to accomplish is extraordinarily hard. The competition is all in, so you have to be all in too. You get out of things what you put into them. Intense dedication will reap intense results.
Deserve Is A Dirty Word
Over the years I’ve heard a few startup founders and employees say things like well I “deserve” this or that. While that might be true, and best efforts are certainly reward-worthy, this type of thinking won’t help your startup. People don’t always get what they deserve. The drive and determination needed requires constant assessment of what is producing results and what is not. Try not to get stuck in a routine because that’s usually your “work,” and notice anything that begins to produce declining results. Notice everything, pivot fast and desired results will happen in due time as a result of actions that lead to them, not because we deserve it even though that may be the case.
Taking the First Steps
If this all sounds cool and you can’t wait to share your idea with the world, great. First, find a safe place to incubate your idea. This could be a colleague, mentor or trusted friend to bounce ideas off of. Start writing things down and identify the consumer or business that will be your customer. List ways your concept solves problems and why others mike enjoy it, and even better, exchange money for it. Writing a 50 page business plan can be intimidating, so just start with the who, what, why and how, along with some visuals and you’ll be surprised how fast things move once you’re in action mode.
This all may sound tough, but so is having a business. If all this sounds great to you and you have a dream no matter what size, by all means close your eyes and jump. We learn by doing and grow through learning. When we get that butterfly feeling that lights us up over and over it’s usually the universe giving us the green light to follow our dreams. When we’re doing exactly what we were meant to be doing we feel understood, satisfied and helpful to others and the planet. I guess that’s what they mean when they say all new businesses strive to make the world a better place….because that’s exactly what they do. You have a lot to give to the universe! Share your passion and dreams with the world and it will come back to you ten fold.
Rachael McCrary is a lingerie expert and the Founder and CEO of Jewel Toned. A certified Life Coach, Hindu philosopher, and a Fashion Design major from FIDM with 20 years of industry experience. She is passionate about making body-positive undies and inspiring women to follow their dreams.
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